Search engine optimisation, or SEO as it is better known, is about making sure your content is written in such a way to be found by internet search engines. There's much to consider, and many will over-plug certain keywords; to the point that the content is actually rejected by various platforms, or the copy does not flow or read easily.
In order to be able to optimise content, you need to know what the fundamental algorithms are used to find that content, and/or various avenues to search for keywords around what potential users or buyers are searching for. You also need to understand competitive analysis, meaning, that just because keywords have the highest search rank, it doesn't mean that's the right keyword for you. It may be much wiser to use 'long tail' keyword strings in order to gain the edge.
Not all content written, requires search word optimisation. However, if you are going to be using platforms such as intranets, Wikipedias, website or other internet based platforms, you're going to want to make sure you consider this component in the beginning.
To start with, make sure you have created a viable - and approved list (if you are a company), of keywords that are driving your products and services in front of the demographic you are wanting. This exercise is an important foundation exercise before you even starting writing the first word. It also helps the writers enormously in how they will frame their content, i.e. within introduction paragraphs, number of times keywords are used (so as not to over-use), as well as how long the intended content is to be.
Our team of writers are able to provide support in the following ways:
Yes, we can help you ...